For people who want to build their business themselves…
but don’t want to do it blindly or alone.
The Foxx Den Initiative exists for people who want to build their business with intention — not noise, pressure, or borrowed playbooks.
It’s designed for those who want structure and context, without being pushed into agencies, retainers, or “always-on” grind culture.
This isn’t about doing more.
It’s about understanding what matters, and applying it properly.
How the Initiative is structured
The Foxx Den Initiative is built around seven core pillars.
Each pillar focuses on a fundamental area of building and running a business — not theory, not trends, but the things that actually hold everything together.
Within each pillar:
There are seven focused lessons (not courses)
Each lesson is broken down into seven key learning points
Every pillar includes downloadable workbooks to help you apply what you’re learning directly to your business
Nothing is locked behind a schedule.
You move through it at your own pace, revisiting what’s relevant when it becomes relevant.
How the Foxx Den is meant to be used
this Isn’t “Course Content”
The material inside the Foxx Den isn’t designed to be watched once and forgotten.
It’s there to be:
Revisited as you build
Used to think more clearly about decisions
A framework you can return to as your business changes
The aim is understanding and application — not completion.
The community side of the Foxx Den
Alongside the material, the Foxx Den includes member channels and open discussions, plus optional weekly catch-up calls.
This is a space to:
Share progress and learning points
Celebrate wins, big or small
Ask questions without feeling exposed
It’s not a place for bragging, posturing, or comparison.
We’re here to support each other — not to compete.
To stay accountable — not to shame or bully.
The emphasis is on steady progress, honesty, and mutual respect.
Dig Your Own Den (DYOD)
All paid members (monthly and annual) get access to Dig Your Own Den.
These are live, scheduled build-along sessions where we work through additional income ideas and projects in real time — together, but independently.
Everyone builds their own version.
There’s no shared revenue, no schemes, and no copying templates blindly.
I guide the process as we go, sharing practical knowledge and experience from having built these systems before. That means you’ll get clear direction on how to approach things, what to focus on, and what to avoid — regardless of the industry or idea you’re applying it to.
The goal isn’t to follow a script.
It’s to understand the mechanics well enough to build something that fits your situation.
Focused Foxx Sessions (F.F.S)
Alongside the core pillars, Focused Foxx Sessions are used to go deeper on specific tasks, platforms, or services when more detail is genuinely useful.
These sessions exist to support the main pillars — not replace them.
They focus on practical execution and real-world context, helping you understand how to approach a particular tool or problem, and why it fits into the bigger picture.
They’re designed to be:
Targeted and task-specific
Easy to reference when needed
Grounded in real use, not theory
Think of them as deep dives that sit alongside the wider framework — there when you need detail, quiet when you don’t.
Membership Options
The Foxx Den Initiative is designed to be accessible without forcing commitment.
You can join, explore, and decide what level of support makes sense for you.
Free (Community Access)
You can join the Foxx Den community for free.
This gives you:
Access to the main community space and discussions
The ability to find your bearings and see how the Den works
The option to purchase individual lessons if and when they’re relevant
It’s there to help you get context before committing to anything.
Premium (Monthly)
The Premium membership is a monthly option with no contract.
It includes:
Full access to all core pillars and lessons
Downloadable workbooks and supporting material
Access to Focused Foxx Sessions, BYOD sessions, and live discussions
Ongoing updates as new material is added
You can cancel at any time.
Use it while it’s useful, step away when it’s not.
VIP (Annual)
The VIP membership is an annual option for people who want to commit for longer.
It includes everything in Premium, plus:
The Starter Website System included as part of the membership
This works out cheaper overall if you’re planning to build over the year — but it’s entirely optional.
There’s no requirement to choose VIP upfront.
Choosing what’s right for you
Some people join the community early, explore, and upgrade later.
Others wait until they have something live before getting deeper into the material.
Both approaches are valid.
The Foxx Den is there to support you when it adds value — not to rush decisions or lock you in.
Final note
The Foxx Den Initiative isn’t about building fast.
It’s about building with understanding.
No pressure.
No hype.
No hustle culture.
Just structure, clarity, and space to think.
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